Images or videos? A deep dive into Xiaohongshu content trends for 2025

Wednesday, March 12, 2025

Xiaohongshu (Little Red Book) has evolved beyond a simple social media platform, becoming a vital space for product discovery, lifestyle inspiration, and social connection. As we move into 2025, content formats will continue to diversify, with images and videos playing significant roles. However, the key question remains: which format will dominate Xiaohongshu in 2025—images or videos? Let’s take a deep dive into these content trends.

Video Content Takes Center Stage 视频内容占主导地位

In 2025, video content will likely continue to be the leading format on Xiaohongshu. As internet speeds increase and mobile devices become more advanced, users will be able to consume high-quality videos 视频(shì pín) with ease. Short-form videos, in particular, will remain a favorite as they offer a quick yet engaging way to connect with followers. Xiaohongshu users will create everything from tutorials to product reviews, all designed to capture attention in mere seconds.

视频, noun, video


  1. Short videos are more likely to go viral on Xiaohongshu.

    短视频更容易在小红书上走红。

    duǎn shì pín gèng róng yì zài xiǎo hóng shū shàng zǒu hóng.

  2. Video content is an effective way to showcase products and trends.

    视频内容是展示产品和趋势的有效方式。
    
shì pín nèi róng shì zhǎn shì chǎn pǐn hé qū shì de yǒu xiào fāng shì.

Image-Centric Content Remains Popular 以图为主的内容依然流行

Despite the growth of video content, images 图片(tú piàn) will remain a powerful tool on Xiaohongshu. High-quality, aesthetically pleasing images showcasing products, fashion, or travel destinations will continue to engage audiences. In fact, images often act as the first point of interaction, catching the viewer’s attention before they decide to engage further with the video or caption. Many Xiaohongshu users prefer curated, high-quality visuals for their lifestyle inspiration or shopping guides.

图片, noun, image


  1. Beautiful images are highly engaging on Xiaohongshu.

    美丽的图片在小红书上非常吸引人。
    
měi lì de tú piàn zài xiǎo hóng shū shàng fēi cháng xī yǐn rén.

  2. Images can convey a message much quicker than text alone.

    图片比起单纯的文字能更快地传达信息。
    
tú piàn bǐ qǐ dān chún de wén zì néng gèng kuài de chuán dá xìn xī.

The Perfect Blend of Both 图文并茂，二者结合

While video content is clearly on the rise, the combination of images and videos is likely to dominate the platform. The trend towards hybrid content will make it easier for content creators to use both formats together to create more dynamic and engaging posts. A single post might feature a beautiful product photo followed by a tutorial video, combining the best of both worlds.

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